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South Africa with Trevor Noah: Don’t Say We Didn’t Tell You


Trevor Noah returns to showcase South Africa in this international tourism campaign, answering travellers’ questions with his trademark humour while revealing the diversity of experiences the country has to offer.

From spectacular wildlife and safari experiences to beaches, mountains, cities, food, culture, adventure and world-class hospitality, the campaign challenges common perceptions of South Africa and encourages international travellers to discover the country for themselves.

Featuring South African comedian and global personality Trevor Noah, the campaign was created by the Tourism Business Council of South Africa (TBCSA) and Tourism Marketing South Africa (TOMSA) to promote South Africa as a destination for international travellers.

South Africa tourism with Trevor Noah: An international tourism campaign showcasing South Africa as a diverse travel destination, featuring wildlife and safari, beaches, landscapes, cities, culture, food, adventure and hospitality. The campaign uses Trevor Noah to answer travellers’ questions and challenge perceptions about visiting South Africa.
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